A journey that began in New York
Around CEO Jang Junseong, who studied fashion marketing in New York, members from entertainment, distribution, content and e-commerce came together under the name ‘Hallyu.’ In 2010 we started as a Hallyu marketing company in Japan.
In 2014 we incorporated Koreanfriends Co., Ltd. in Korea and grew through cosmetics exports to the Middle East. The 2020 Trade Day Minister’s Award and the $1M Export Tower are milestones from that era.
From 2021 — building our smart factory and launching +82GALLERY — we moved toward becoming a fashion-tech company. Today we run apparel manufacturing (smart factory), our own fashion brands, apparel RFID sensors and fashion AI under one roof.





